Friday, September 19 - Yo Quiero Taco Bell and Newark, New Jersey

Commercials . . . like you, I spent a lot of my life seeing commercials and many have stuck with me.

“Where’s the Beef?”My parents took pleasure in turning off the television, reading to me, getting me out of the house, taking me to church and cultural events, fueling my love of sports but

“You deserve a break today!”

I often found a way to sneak my favorite shows,

“Plop Plop, Fizz Fizz . . .”

and so I became a bit familiar with commercials

“The germs that cause gingivitis.”

and now I spend a handful of hours every month or so filming commercials for Newark.

“I’m not only the Hair Club President, I am also a client.”

Of course Newark isn’t selling anything.

“An Educated Consumer is Our Best Customer.”

Ours are called PSAs – Public Service Announcements.

“Fly the Friendly Skies.”

On Friday, we tripled up on filming commercials . . .

“Special orders don’t upset us.”

first, a  commercial about our non-emergency call center – 973.733.4311;

“M’m! M’m! Good!”

second, a commercial about the Mayor’s Achievement Challenge and  the incentives that I am offering (together with Prudential Foundation and other partners) to NPS high school juniors for academic achievement, public service and attendance;

“Where performance is Job #1.”

and third,  a call out to the community for Newarkers to join the Newark Police Department –- my goal is to get another 150 to 200 police on our streets over the next year to 18 months.

“Be all that you can be.”

And so my life comes full circle –- from watching to being in commercials  — I mean PSAs . . .

“I don’t want to grow up I’m a . . .”

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